FAQs

Questions, answered.

Anything else, ask during the audit.

What does Capacity do?

Capacity builds technology into your business, and its team does the work. Depending on what will make the most difference to you, that might start with ticketing on your own site or a clearer view of who your customers are, with more added as Capacity learns how you run.

What is the predictive CRM?

It’s the customer record behind everything Capacity runs. Every ticket, booking, visit and message builds a profile for each customer, and from those Capacity predicts who is likely to come and who would come with a nudge. Each event gets a forecast and a short list of suggested moves, and nothing goes out until you approve it.

Do we have to change the tools we use?

No. Everything connects to the systems you already run, from your till to your email tool, so nothing gets switched off and your team keeps working the way it does now.

Who does the work?

The Capacity team, with your sign-off on anything that goes out. You can see the work at any time, and it usually takes an hour or two of your week.

Can we keep selling where we already sell?

Yes. DICE, Skiddle, FIXR and Eventbrite all connect, so buyers there land in the same place as everyone else. When you are ready, your next event can sell through your own site instead.

How much does it cost?

Every business is different, so prices aren’t published. Yours is set after the audit, once it’s clear how your business runs.

What happens in the audit?

You talk through how you trade today and where your customer data sits, then agree where to start and what it will involve. It is a conversation, with no commitment.

Is our customer data safe?

Yes. Your data stays yours and is never sold on. Data capture and messaging are GDPR compliant, and you can export everything whenever you like.

Who is Capacity for?

Nightclubs, bars, live venues, competitive socialising venues, festivals and promoters, from a single site to a group. If you run venues or events, the audit will show whether it fits.

Can we start with just one thing?

Yes. You start with whatever will create the most value, then add more as your business grows.

We have our own marketing team. Does that work?

Yes. Capacity works with your team, and sign-off on anything that goes out stays with you.

Does it work for a group with several sites?

Yes. Every site’s customers sit in one view, with reporting for each site and for the group.

We’re opening a new venue. When should we talk?

As early as you can. For new venues, everything is set up and working before you open.

What’s coming next?

Operations, stock and tills are in build.

Start with an audit.

It looks at how your business runs before anything is built, and pricing is set around it from there.

Book an audit