DICE and Capacity. Choose where your tickets sell.

DICE is a ticketing app with an audience of its own. Capacity is your own ticketing, in your name, with every buyer kept as your customer.

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Running in 24 venues across the UK

Side by side.

PointCapacityCapacityDICEDICE
Where tickets sellYour own website, in your own name.The DICE app, to DICE’s audience.
Whose name is on itYours, from the listing to the wallet pass.DICE’s. Fans buy, hold and hear in DICE.
FeesAgreed in the audit.8.5% + VAT service fee (min £1) and 2.5% + VAT transaction fee, on self sign-up terms.
Who keeps the buyerYou. Every buyer is a profile in your CRM.Shared. Marketing needs your own opt-in.
After the eventThe CRM forecasts the next one and drafts the moves.Waitlists, reminders and Encore, inside DICE.
Set-upSet up around how you sell. Run it yourself, or with our team.Self-serve. Paid out within five business days.
Best forVenues, promoters and events that want their own name on the ticket and their own customers.Gigs and one-offs that want DICE’s audience.

DICE figures from DICE’s published UK terms, checked November 2026. Check there for current plans.

+52%ticket sales across the group in 12 months. Results

Which one.

DICE

DICE if

  • You want DICE’s app audience for a one-off.
  • Touts are the main worry.
  • The buyer can be DICE’s customer.
Capacity

Capacity if

  • You want your own name on the ticket.
  • You want every buyer in your own CRM.
  • You want it built around how you sell.

Questions.

Do we have to leave DICE?

No. DICE connects, so buyers there land in the same CRM. Your next event can sell through your own site as well, or instead.

What does DICE charge?

On its published self sign-up terms, a service fee of 8.5% plus VAT on face value with a £1 minimum, and a transaction fee of 2.5% plus VAT. Partner deals are quoted. Check DICE’s terms for current figures.

What does Capacity charge?

Pricing is agreed in the audit, around how your business runs.

Start with an audit.

It looks at how you sell today, then shows you your next event in your own name.

Book an audit