Know what your
website brings in.

Your tickets and bookings sell on your own site, so every visit can be followed through to the payment. See where people came from, which event pages sell, and what each source is worth in pounds, not page views.

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On your site nowLive
38 visitors 14 on Saturday Residency
Booked from a story linkJess Morgan · 2 × Tier two
£24.00
Visit to bookingThis month
Event page61%
Checkout10%
Booked6.6%

Every visit, followed
to the sale.

Page views tell you people turned up. Because your tickets and bookings sell on your own site, Capacity follows each visit through to the payment and puts a number on it.

01

Counted on your own site

Sessions, visitors and pages, tracked on the site where your tickets and bookings sell, so nothing goes missing between the page and the payment.

02

Where they came from

Instagram, Google, an email or typed straight in. Every session carries its source, including the links in your own posts and sends.

03

Which event pages sell

Views, bookings and revenue for each event page side by side. A page with plenty of visits and few bookings shows up straight away.

04

The journey, step by step

From the first visit to the event page, the checkout and the booking. See the step where people stop, and fix that one first.

05

Revenue by source, in pounds

Not clicks or likes. What each channel actually took through the checkout, so you know which post was worth the time.

06

Joined to the customer

When a visitor books, the visit lands on their profile, so the marketing that follows knows what brought them in the first time.

One weekend,
visit to booking.

Friday to Sunday on the Labyrinth site. Pick a source and the funnel re-forms: how many arrived, how many reached an event page, the checkout, and paid.

Visit to booking Fri 25 to Sun 27 Sep · labyrinthclub.co.uk
Visits3,360
Everyone who arrived
Event page2,000
60% of visits
Checkout344
17% of event page views
Booked223
65% of checkouts
Revenue £5,770 223 bookings · 6.6% of visits booked
Visits, liveNow
  • Jess MorganSaturday Residency · story linkBooked £24.00
  • Tom HughesDirty Disco · Friday emailBooked £16.00
  • VisitorRooftop Sessions · searchCheckout
  • VisitorWhat’s on · typed inEvent page

Know which post
paid for itself.

A story with a thousand views and no sales, and an email to four hundred regulars that sold out the booths. On your own site you can tell those two apart, and put the next week’s time into the one that sells.

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Ready to reach Capacity?

Twenty minutes on a call. We will show you what last weekend’s visits turned into, source by source, in pounds.

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